Basic Adwords Training

Who Should Attend?

• Entrepreneurs & Business Owners
• Marketing staff responsible for PPC advertising
• Individuals seeking to increase inbound leads

Prerequisites

• Basic Internet Skills
• Basic Skills in Website Management
• Basic Business Skills

Course Objectives

This 1 day Basic Adwords / PPC Training course is aimed at businesses and individuals who wish to get started with Google Adwords and other PPC Engines. At the end of this intensive 1 day Class, delegates will be equipped with the knowledge and tools to market their products and services in a cost effective and profitable manner.

Module 1: Analysis

ANALYSE WHICH OF YOUR PRODUCTS AND SERVICES SELL WELL ONLINE

• Market Analysis
• Demographic Analysis
• Keyword Research
• Negative Keywords
• Niche Keywords
• Converting Keywords
• Buying Indicators
• Local vs. Global Advertising

Module 2: Buying Traffic or Top PPC Engines

SOME PRODUCTS PERFORM GREAT ON GOOGLE, BUT OTHERS DO BETTER ON YAHOO OR MSN

• Google Adwords
• Yahoo Overture
• Microsoft Bing
• Facebook
• MySpace
• Other important PPC traffic sources

Module 3: Landing Page Optimisation

PPC SENDS YOU VISITORS – THE LANDING PAGE TURNS THEM INTO CUSTOMERS

• Landing Page must haves
• Laser Targeting
• Split Testing Landing Pages
• Google Conform Pop-Ups

Module 4: The Search Network

IS YOUR PRODUCT / SERVICE SUITABLE FOR THE SEARCH NETWORK?

• When to Use the Search Network
• What To Sell Using the Search Network
• Preferred Listing Spots in The Search Network

Module 5: The Display Network (former Content Network)

IS YOUR PRODUCT / SERVICE SUITABLE FOR THE CONTENT NETWORK?

• When to Use the Display Network
• How to Sell Using the Display Network
• Mobile Ads
• Banner Ads
• Video / TV Ads

Module 6: Bid Calculation, Strategies & Goal Setting

IT’S ALL ABOUT ECONOMICS IN BUSINESS – MAKE MORE THAN YOU SPEND

• Manual Bidding
• Automatic & Position Bidding
• Daily Budget
• Bidding Calculation Tools & Strategies

Module 7: Campaign Set Up

MOST ADWORDS ACCOUNTS ARE SET UP INCORRECTLY – GOOD FOR GOOGLE – BAD FOR YOU!

• Google Adwords Campain Setup
• The Google Adwords Interface & Menus explained in-depth
• Yahoo Campaign Setup
• The Yahoo Interface & Menus explained in-depth
• Bing Campaign Setup
• The Bing Interface & Menus explained in-depth

Module 8: PPC Management Systems, Tracking Systems & Optimisation

DON’T FLY BLIND – TRACKING AND REPORTING MADE EASY

• Google Conversion Tracking
• What To Sell Using the Search Network
• Preferred Listing Spots in The Search Network
• Google Adwords Reporting
• Google Analytics
• Third Party Tools
• Campaign Optimisation

Module 9: The Art of Ad Writing

AN AD PRE-DETERMINES IN 75% OF ALL CASES WHETHER A CUSTOMER WILL BUY

• Get highest CTRs (Click Through Rates) on your Ads
• Write Ads that Convert
• Split Test Ads
• The Power of Ad Groups
• Dynamic Keyword insertion

Module 10: Ease of Management

USE TOOLS TO SPEED UP CAMPAIGN MANAGEMENT AND FREE UP YOUR TIME FOR OTHER THINGS

• Google Adwords Editor
• Yahoo Editor
• Third Party Tools

We offer a variety of different delivery methods to suit your exact requirements.

Basic AdWords Training Videos

We have developed downloadable videos of our Basic AdWords Class for self-study. Learn at your own leisure and re-watch the videos as often as you want.

Language: English
Length: Hours of videos incl. Lab Guides & Wealth of other useful information
Delivery Method: Instant Download after secure payment
Price: Only $199.00 USD

Your Order is 100% Secure through the PayPal and E-Junkie payment portal. Orders can be processed by credit card or PayPal. Other payment methods on request.

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Online Instructor-Led Training (1-on-1)

• Any of our AdWords Classes
• Tailored around your business
• Delivered Online at mutual convenience
• Let all staff attend for the same price (Only $997.00 USD per day)

On-site Instructor-Led Training (at your premises)

• Any of our AdWords Classes
• Tailored around your business
• We come into your offices (worldwide)
• Let all staff attend for the same price (Only $1,197.00 USD per day + Travel Expenses)

Individual PPC Phone Coaching

• Talk to an AdWords Expert
• Coaching whenever you need it
• Over the phone, Skype or Email
• Fair, per-hour billing (Only $147.00 USD per hour)